A link in bio is a small public page that collects the destinations you want your audience to find. You share one address in a social profile, then use that page to point people to your latest work, website, store, newsletter, community, or other active channels.
Why people use one
Social profiles often give you one prominent website field. A link-in-bio page turns that one field into a short, readable menu. It is useful when your destination changes often or when several parts of your work matter at the same time.
The page works best when it has a clear identity, a short explanation, and a small set of current links. It should not become a storage shelf for every URL you have ever made.
What belongs on the page
Start with the one action you most want a new visitor to take. Add your current project or product, a reliable home page, and one way to stay in touch. Use labels that describe the destination: “Read the new essay” is easier to act on than “Click here.”
Link by StonkBuilder is designed for this first, useful version. Choose a template, add your destinations, preview the result, and publish when the page is ready.
What it cannot replace
A link page is a front door, not a full website. If people need long-form documentation, search-friendly service pages, or a detailed community handbook, give those destinations their own home and link to them from the page. Read link in bio versus a personal website before choosing the deeper format.
A simple test
Open the page as if you have never seen the creator before. Can you tell who it belongs to, what the creator does, and where to start in ten seconds? If not, shorten the bio, improve the first label, or remove a competing link.
Continue with how to organize a link-in-bio page.
Last reviewed 2026-09-21.