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Crypto Project Website Checklist: What to Publish Before Launch

By StonkBuilder EditorialPublished 16 Sep 2026Updated 29 Oct 20262 min read

Visual summary

Explore the key ideas visually

3 visuals

A crypto project website should make the important facts easy to find before a visitor connects a wallet or follows a launch link. The minimum is not a flashy hero section; it is clear identity, exact network and token information, understandable risks, current documentation, and official links. Use the crypto website builder as the main service path.

FigureThe four sections every project site needs
ABOVE THE FOLDWhat it is, what it is notPlain-language purpose and a risk linePROOFContract, LP lock, authoritiesLinks to explorers and lock receiptsALLOCATIONTable + wallet labelsEvery slice with its vesting ruleCOMMUNITYRoadmap, updates, contactWhere decisions get published
Order matters: proof sits above hype, and disclosures sit above calls to action.

A practical way to use this guide

Work through the page in five passes:

  1. Identity: confirm the project name, canonical domain, network, exact mint or contract, and official social and community destinations.
  2. Mechanics: explain the token program, supply, allocation, vesting, and authorities. Keep confirmed facts next to their sources and label plans as plans.
  3. Evidence and risk: link current documentation, audits if they exist, support contacts, and a dated change log. Explain what the cited evidence does not establish.
  4. Visitor path: make the next step clear before a wallet connection or external transaction. Describe expected fees, signing, eligibility, or account requirements where they apply.
  5. Page quality: open every link, test the page on a phone, check heading order and text contrast, and confirm the title, description, canonical URL, robots directive, and sitemap status.

The token launch guide connects this public checklist to the underlying token and launch facts. A second person should verify important addresses and links from a clean browser before the site is shared.

Limits and responsible use

A complete website cannot prove a token is safe, valuable, or compliant. Avoid guaranteed-return claims, fake scarcity, copied audits, undisclosed promotion, and unverifiable partners. Review the page after every material token or governance change. Last reviewed 2026-10-21.

Quick review checklist

Before publication, preview the page while signed out and follow its primary call to action. Check that the destination is live, that the page does not ask for a seed phrase or private key, and that copy does not imply guaranteed returns, safety, liquidity, or eligibility. Keep the source facts and an owner for future updates. Recheck the page when a launch date, token authority, contract, product feature, or official link changes.

For unfamiliar terms, use the crypto glossary and broader crypto learning hub. To discuss a real project brief, see the crypto website service.

Reviewed by StonkBuilder Editorial · Last reviewed 21 Oct 2026

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