Stonk
Analytics are useful when they answer a real question. A visit tells you someone opened the page. A click tells you they chose a destination. Neither one, by itself, explains why they acted or whether the result was valuable.
Start with one question: which link should move up, which label needs clarity, or which campaign has finished? Compare the same reporting window before and after a change, and record what changed on the page. Avoid treating a click as a sale, a visit as a unique person, or a spike as proof of lasting interest.
What Link reports today
Creator Studio offers 7-, 30-, and 90-day ranges for published-page activity. It reports page views and outbound link clicks, daily totals, and a per-page breakdown. Repeat views and clicks count; they do not represent unique people. Preview traffic and recognized crawlers are excluded.
The source report groups visits by referrer hostname and also distinguishes direct or unavailable sources. It does not show referrer paths or query strings. After a daily hostname limit, additional sources can be grouped as “Other referrers.” Destination-level click detail is available only when its supporting configuration is enabled; page-level totals remain available if that detail is unavailable.
The CSV export contains daily totals, page totals and paths, and the available destination and source summaries. Use the current dashboard and export notes as the authority for the exact range and fields shown.
Read the numbers carefully
Suppose a page reports 120 views and 18 outbound clicks over the selected period. That means the service recorded those events under its counting rules. It does not show that 120 different people visited, that 18 people completed an action on another site, or that a purchase resulted.
Use privacy-conscious aggregate measurement. The Link report is designed for page-level decisions; it is not a cross-site conversion tracker. If the numbers are small, source detail is unavailable, or tracking coverage changed during the period, state that limitation rather than treating a precise-looking count as complete evidence.
Metrics are most useful when they lead to a small, reversible change. Change one label, link order, or destination at a time, write down the observation window, and preserve the prior version. Do not infer a durable trend from a short period or compare ranges with different campaign activity as if they were equivalent.
Use the creator page launch checklist to record what changed when you publish.
Last reviewed 2026-10-22.